The IMC says that to a marketer, entrepreneur or creative, the question of customer relevance is growing in importance and complexity.  

The always-on, distraction-hungry and algorithm-driven marketplace, from which customer data has never been easier to access, can overwhelm rather than enlighten, adds the IMC. 

Thirty thought leaders (eight of whom are international) will appear over the course of one day at 2022's virtual event on Friday, 29 July.

Dale Hefer, CEO of the Nedbank IMC, says the power of the conference is in being able to gather so many of Africa's advertising and marketing thought leaders together in one virtual place, on one day.

"From powerful brands to agile independents, we have a strong selection of the best of the best providing leading thinking on what it takes for today's marketing to be relevant. Most talks are short and sharp at 15 minutes, in a TED Talks-style format," adds Hefer.

According to the conference, the IMC already has over a thousand delegates registered.

The host, Gugulethu Mfuphi, will be joined by Xolisa Dyeshana, group creative director at Joe Public, and Preetesh Sewraj, CEO of The Loeries. Together the trio will introduce the Nedbank IMC 2022 line-up, which will include the following:

  • Kathryn Williams, managing director of KMint, Australia
  • Ron Thurston, bestselling author of Retail Pride, United States of America
  • Tyrona Heath, director of market engagement and The B2B Institute, a LinkedIn think tank, United States of America
  • Greg Hoffman, global brand leader and former chief marketing officer of Nike, United States of America
  • Joeri van den Bergh, co-founder and managing partner of InSites Consulting, Netherlands
  • Ben Williams, global chief creative experience officer of TBWA Worldwide, United States of America
  • Monali Shah, integrated marketing and communications specialist, Nigeria
  • Scott Thwaites, head of emerging markets at TikTok Global Business Solutions, United Arab Emirates
  • Maps Maponyane, TV presenter, producer, actor and entrepreneur, South Africa
  • Luca Gallarelli, group CEO of TBWA South Africa, South Africa
  • Khensani Nobanda, group executive of group marketing and corporate affairs at Nedbank, South Africa
  • Mathe Okaba, CEO of the Association for Communication and Advertising, South Africa
  • Warren Moss, founder and CEO of Demographica, South Africa
  • Thebe Ikalafeng, founder and chairperson of Brand Africa and Brand Leadership Group, South Africa
  • Buli Ndlovu, executive head of marketing for retail and business banking at Nedbank, South Africa
  • Lebo Madiba, founder of PR Powerhouse, South Africa
  • Clinton Middleton, CEO of GrowThrough, South Africa
  • Bernice Samuels, group marketing executive of MTN Group, South Africa
  • Tshego Tshukutswane, senior director of consulting by Kantar, Netherlands
  • Dale Hefer, CEO of Nedbank IMC, South Africa
  • Sphe Vundla, corporate brand director of South African Breweries, South Africa
  • Saks Ntombela, group CEO of Hollard Insurance, South Africa
  • Heidi Brauer, chief marketing officer of Hollard Insurance, South Africa
  • Karabo Songo, group CEO of Brave Group, South Africa
  • Sadika Fakir, integrated media and digital director at Tiger Brands, South Africa
  • Faheem Chaudhry, partner and managing director of M&C Saatchi Abel, South Africa, and
  • Haydn Townsend, managing director of Accenture Song, South Africa.
The IMC says that the collective insights of these 30 top marketing thinkers will be powerful.

"In our goal to bring the discussion of marketing relevance to our delegates, it’s safe to say that Nedbank IMC has left no stone unturned," concludes Hefer.

Tickets are priced at R 1 999.00 (excluding VAT). Group discounts will be available. Individuals can book here. Nedbank IMC 2022 bursaries are available here.

For more information, visit www.imcconference.com. You can also follow the Nedbank IMC Conference on Facebook or on Twitter.