Formerly known as Positive Dialogue, the agency is rebranding to a more impactful derivation of its name, Dialogue. 

Tracy Jones, PR industry leader, says it "makes strategic sense."

Jones adds, "The world is changing and so is PR. As a strategic artform, PR has evolved to be a myriad of dialogues — and not necessarily only positive ones. In a world of social media trolls, fake news, targeted misinformation, incidental confusion, bias bubbles and the rise of conscious culture, trust is hard to find and harder to authentically create."

"That is when the power of dialogue comes to the fore. Being involved in shaping authentic perception and building trust through strategic communication has always been my core driver, and seeing the true value of PR becoming recognised as central to business strategy is deeply rewarding," says Jones.

According to Dialogue, it had a good showing at the 2022 Prism Awards, which took place in Gauteng on Friday evening 15 July.

The agency won: 
  • a Silver Award for Best Mid-sized Public Relations Consultancy
  • a Bronze Award for their work on Fast Heroes South Africa
  • long-time senior team member Cherná Lutta won Best PR professional, and
  • account manager Zahra Fridie won Best Up and Coming Public Relations Professional. 
Since the start of 2022, Dialogue has seen massive growth across its client portfolios, having recently added the following to its client base:
  • Pepsi Max
  • Johnson & Johnson Neutrogena
  • Fast Heroes South Africa
  • the Heart & Stroke Foundation
  • GoldPhish Cyber Security
  • the Azetco Bitcoin platform and
  • the RTEOR Group.
The agency's existing clients include:
  • Coronation Fund Managers
  • Teneo Online School
  • Marriott International
  • Citadel, and
  • the Allan Gray Orbis Foundation.
Looking to the future, Jones believes the agency, which is a partner in the Duke Group, will continue to draw strength from its strong strategic corporate communications offering.

"The main areas of growth we’ve seen in the last two years have been in strategic corporate communications which now accounts for at least half of our client portfolio," adds Jones.

Jones says, "As brands today are defined by what people say about their organisation, the need for employee brand advocacy, and internal communications, has also become a business driver for us. Given our partnership in the Duke Group, we've collectively been honing our skills in fully integrated campaigns centred around an insight-driven creative idea, that delivers meaningful results for our Duke Group clients."

"The value to clients is that they're able to work with one central point of contact that feeds through into the other six in-house specialist agencies, saving time and budget, while gaining an incredible ‘brains trust’ to tackle their business challenges," Jones adds.

To keep up with its client growth, Dialogue recently made two strategic hires and two promotions:
  • Cherná Lutta is appointed as Dialogue's new PR operations director
  • Melissa Douman joins as new senior account director
  • Ahlumile Mahlinza joins as new account manager, and
  • Zahra Fridie is promoted to the position of account manager.
For more information, visit www.dialogue.co.za. You can also follow Dialogue on Facebook, Twitter or on Instagram.