A selection of leading media figures in the region will focus on the world-leading capabilities of OOH in the Asia Pacific territories and pinpoint key areas where the medium can maximise its strengths and accelerate future development.

The selection includes Sam Balsara, chairperson of Madison World and Cathy O'Connor, CEO and managing director of oOh!Media.

According to WOO, the APAC region has been leading the global recovery from the pandemic and its higher levels of Internet usage and smartphone ownership than the world average are providing great potential for expanding the use of DOOH.

The region has also led the world in innovations such as 3D effects in DOOH. This not only provides stunning visual effects but, with its sophisticated data capabilities and smart OOH, provides linkups with multiple scenarios and ensures data-driven efficiency.

WOO says that experts will analyse the progress being made in areas such as:
  • Audience Metrics
  • DOOH innovation
  • Programmatic as part of the Adtech revolution
  • Creative Technology, and
  • also Media Owner Collaboration.

It will also focus on other issues that are critical in driving the medium forward.

The confirmed speakers and panellists from top left to bottom right are as follows:
  • Tom Goddard, president of the World Out of Home Organization
  • Cathy O'Connor, CEO and managing director of oOh!Media
  • Sam Balsara, chairperson of Madison World
  • Agung Prihambodo, marketing director at the Alternative Media Group, Indonesia
  • Chloe Neo, CEO of the Omnicom Media Group (Singapore, Regional Hub) and chair of the Outernet 2.0 Panel, AAMS
  • Charles Parry-Okeden, independent chairperson of the Outdoor Media Association, Australia
  • Jim Liu CEO, BNR communications and China / Asia ambassador at WOO
  • Nigel Clarkson, chief revenue officer at Hivestack
  • Haruki Fujii, general manager of DOOH strategy and sales at dentsu inc., Japan
  • Troy Yang, managing director of North Asia at Hivestack
  • Srikanth Ramachandran, founder and group CEO of Moving Walls
  • Remi Roques, general manager at Broadsign APAC
  • Charmaine Moldrich from the Outdoor Media Association, Australia
  • Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
  • Rachana Lokhande, board advisor at IOAA
  • Ichiro T. Jinnai, president at Hivestack Japan, representing DSC from Japan
  • Melanie Lindquist, managing director of Talon Outdoor (APAC)
  • Gideon Adey, CEO of GUROOH Ltd and measurement consultant for WOO
  • Mark Flood, global head of OOH at Ipsos
  • Angie Cutter, founder and managing director of TAC Media, and
  • Ben Milne, head of OOH at dentsu International.

Individuals are encouraged to click here for a forum overview and here to register. 

For more information, visit www.worldooh.org. You can also follow the World Out of Home Organization on Twitter.