According to the duo, the continued partnership between the
Loerie Awards and Primedia Outdoor demonstrates the vested interest in supporting and celebrating the creative minds behind the work.
In addition to the
OOH category partnership, Primedia will be the host of the Mayor's Brunch.
According to the duo, the Mayor's Brunch is a prestigious event on the
Loeries Creative Week calendar for industry stakeholders.
The
OOH category platforms include:
- billboards
- indoor and outdoor signs
- street furniture
- in-transit, and
- placed-based media.
The awards say that this category and its platforms have evolved as a valuable platform for brands across Africa and the Middle East.
Primedia Outdoor executive for marketing and marketing services Jorja Wilkins concludes, "The most powerful element of outdoor advertising is creativity and that's why we're proud to partner with the
Loeries again in 2022."
Individuals are urged by the awards to look out for the '
Loeries Campaign 2022' billboards across South Africa.
Under the guidance of Live, PR, OOH and Integrated jury president, Karin Osager-Birch, vice-president creative of Lyft in Chicago, the judges for the
OOH category will apply their minds to submissions from across the region to ensure that only the best examples of creative excellence rise to the top.
For more information, visit
www.loeries.com. You can also follow the
Loeries Awards on
Facebook,
Twitter or on
Instagram.