The agency also won
Gold in the
OOH-Ambient and
OOH Craft–Art Direction categories, as well as a
Silver in the
Media Innovation single-use category.
In partnership with Roto Tanks, Lesso Lessons was launched in March 2022 to combat malnutrition using traditionally patterned fabric garments often used to carry babies (called 'lessos'). This was to educate young Kenyan mothers in rural areas on proper post-natal nutritional care.
Rewarding creativity for 44 years,
Loeries is Africa and the Middle East's premier award, recognising, rewarding, inspiring and fostering creative excellence in the advertising and brand communication industry.
The awards are internationally recognised and included in the WARC Report.
Loeries CEO Preetesh Sawaj adds, "This was truly a year of breaking boundaries and creating magic."
Sewraj concludes, "Not only did we unite the creative community in the biggest gathering of its kind across Africa and the Middle East, but we also awarded a record number of eight
Grand Prix Awards that truly embody the spirit of creative excellence."
Ogilvy Africa also won
Gold Lion at the 2022
Cannes Festival and a
Yellow Pencil at the
D&AD Awards earlier in 2022. This makes it one of the region's best-performing agencies, and Lesso Lessons being one of the region's most awarded campaigns, according to Ogilvy.
For more information, visit
www.ogilvy.africa.com. You can also follow Ogilvy Africa on
Facebook or on
Twitter.