Known by advertisers and agencies as the pre-eminent award in the industry, the awards aim to honour the most significant achievement in advertising and marketing communications that contribute to a brand's success: effectiveness.

"Following the extremely successful inaugural Effie Awards in 2021, 2022's programme has truly surpassed our expectations. The success of any awards programme can, in many ways, be measured by the quality and quantity of entries it received," says ACA chair Karabo Songo.

"The entries and winners in the 2022 programme have more than reinforced the fact that our sector exhibits world-class levels of creativity. More importantly, however, that the work entered is underpinned by a clear and strategic understanding of the importance of effectiveness in relation to marketing and business objectives," adds Songo.

Effie Awards South Africa 2022 jury chair Mpume Ngobese says, "Winning an Effie is next level tough. The magic continues to lie in balancing the narrative when talking about the effectiveness story: the context, the brand challenge, the campaign objectives, the [growth] insight, the work and the results."

"Congratulations to all the 2022 finalists and the winners, and a special congratulations to the second Grand Effie South Africa winner. You are all deserving of the recognition because you have produced ideas that work, ideas that drive growth," adds Ngobese.

In line with its focus on education and empowering young students to enter the profession, Songo announced the continuation of the ACA Bursary Scheme with five bursaries awarded to previously disadvantaged females pursuing:
  • marketing
  • advertising, and
  • communication qualifications.

The addition of these bursaries brings to 103 the total bursaries awarded as a direct result of the ACA-hosted effectiveness awards programmes since its inception in 2010.

"I would like to congratulate all the agency and client partner teams on their wins, including the finalists who received recognition for their effectiveness prior to this evening," Songo says.

"The work our sector produces and that has been presented during 2022's programme reinforces and consistently ensures that we remain relevant where it truly matters — as valuable partners in the pursuit of business success," concludes Songo.

The full list of the 2022 Effie Awards South Africa winners is as follows:

The Effie Awards South Africa is organised by the ACA with sponsors:
  • Nedbank
  • Sanlam
  • SAB
  • RMB
  • GIB
  • Aon
  • Investec
  • Metropolitan, and
  • Silversoft.

For more information, visit www.effieawards.co.za or visit www.acasa.co.za. You can also follow the Effie Awards on Facebook, Twitter or on Instagram.