In 2015, Macpherson moved to KFC Netherlands to lead marketing functions across the Netherlands, Iceland and Sweden.

According to KFC, after Macpherson's successful time in the United Kingdom and Europe, he returned to South Africa in 2018 and has been at the forefront of driving branded retail for the brand.

The brand says that Macpherson has been a key architect in KFC's growth, helping navigate the brand through the pandemic crisis and enabling KFC to continue to:
  • drive sales momentum
  • grow market share, and
  • elevate its leadership position.

In 2022, Macpherson was promoted to marketing director, brand communication and purpose, where he led the brand's focus on taste, resulting in the recent industry award-winning 'Taste Guarantee' and 'Taste Inspector' campaigns. During this time, KFC South Africa was also voted Coolest Brand that Cares — a true testament to the purpose focus of the brand locally, says the brand.

"I am incredibly excited to be leading this amazing brand with the support of our world-class marketing team and agency partners. It is certainly an exciting time to be part of the brand as we continue to define our recipe for growth and good, ensuring we remain South Africa’s favourite QSR brand and continue to grow across the African continent," says Macpherson.

'We are proud to welcome Macpherson to the KFC Africa leadership team. We pride ourselves in understanding the different skills needed to deliver on our business goals successfully. While Macpherson's experience and record speak for themselves, it is his approach to people and leadership that makes him such a natural fit for this role," adds Dhruv Kaul, GM for KFC Africa.

"Macpherson is known as a person who always leads with heart, an aspect that truly epitomises our brand, and I have no doubt he will continue to bring this attribute into his new role. We look forward to seeing him continue to lead our marketing and make a distinctive mark," concludes Kaul.

For more information, visit www.kfc.co.za. You can also follow KFC South Africa on Facebook, Twitter or on Instagram.