Be it ever-present marketing jargon, a new player on the block or something that came back to haunt marketers, we are here for it all!
As 2023 is looming on the horizon, we can't help but reminisce about what we went through in 2022. Throughout the year, we were surprised by some new trending terms, some phrases we wouldn't want to stop hearing and then the ones we are excited about.
So let's reminisce on 2022's marketing terms:
Metaverse
In all honesty, the Metaverse is extremely difficult to define since it contains various purposes. There is the Metaverse, which exists as a virtual reality, and then there is the Metaverse, which is treated as a new digital economy.
Early in the year, we got bombarded with everything Meta, including the
Metaverse, and it seems that this virtual reality is becoming a bigger reality by the day. Even though the term itself is not new, the marketing realm caught wind and took sail with its potential.
Multiple marketing players have been purchasing property in the Metaverse. Now we aren't judging the futurists, but we have yet to see where this futuristic platform will be taking marketing.
NFT
2022 can be described as "the year of NFTs". Starting early in 2022, it was impossible not to hear about Non-Fungible Tokens (NFTs) and how much money was circling the coveted blockchain.
If you are still not clued up or need a reminder of what NFTs are, here is the lowdown: "[NFTs] are digital tokens that certify the ownership of virtual assets," according to
Lara Smit from media update.
As 2022 progressed, we saw fewer mentions of this mega word, although it made such ripples on the initial launch; with NFTs being used in integrated marketing techniques, tokens won through scavenger hunts and rare collectables. It was the mega-marketing trend.
Web3.0
Popupsmart.com describes Web3.0 Marketing as "a concept that explores the web by looking at trends and new technologies".
There are multiple elements to Web 3.0, and it is still a bit early in the race to describe why it has made such an impact in the industry during 2022. However, research shows that most brands believe that Web3.0 is the progression of AI technology.
Popsmart.com explains that it will "enhance the user experience by providing rich and interactive advertising opportunities. This is a boon for marketers because they can now deliver more targeted ads to consumers".
Google Analytics 4
The early bird takes the worm, but Google Analytics 4 (GA4) took the marketing world by storm late in the 2022 race. To those still in the 2022 mood, GA4 is the latest 2022 (and newest 2023) term to know.
According to the
team at Google, GA4 is "a new property designed for the future of measurement", which will replace Universal Analytics. This means that marketers will now have a streamlined integration with Google Ads and have the option of adjusting campaigns for a more targeted approach.
We are sure that some of these terms will still be trending in the upcoming year — but no one knows what new competitors will be stepping up and what new forms of marketing will be entering the industry. All we
do know is that we will be sure to write about it!
Know any other 2022 terms in the marketing realm we did not use? Remind us of them in the comment section below.
*Image courtesy of Canva