Primedia Malls has a combined total of 267 digital advertising screens across seven provinces nationally. It also has 759 square meters of Digital Impact assets in 14 shopping malls across metropolitan areas of South Africa.

With advertising rights to more than 45 key mall locations across South Africa, Primedia Malls says that it can position brands in an impactful and scalable manner to the right audience at the right time in the ideal environment that is conducive to purchasing decisions.

Thirty-six LED screens across nine malls have been added to the Digital Impact holding over this past year, amounting to a total of 62 LED screens across 19 malls in South Africa.

The entire network delivers a total average monthly foot count of more than 12.5 million across all key shopping malls with Digital Impact assets and offers advertisers the opportunity of reaching a mixed spectrum of shoppers across different markets in South Africa.

The Digital Impact LED screens are strategically placed to offer maximum impact and optimal reach in high-traffic locations throughout the shopping centre.

In addition, Primedia Malls has welcomed the introduction of a permanent anamorphic screen, in the first quarter of 2023. According to the media owner, anamorphic content can transcend advertisers' brand messaging as it gives the illusion of dynamic, moving imagery that appears to pop out of the screen it lives in.

"We are elated with the expansion of our Digi Impact footprint as it affirms our position as the leaders in connecting brands with the shopper audience in a captivating environment where buying decisions are made," says Trust Masarirambi, national sales manager of media and activation at Primedia Malls.

"Increasing our mall Digital Impact holding has added substantial value to our mall digital offering in its entirety, and we are grateful to the various landlords for partnering with us and allowing us the opportunity to install the new assets and extending our advertisers' reach and impact," concludes Danie van Aswegen, rights and development executive at Primedia Malls.

For more information, visit www.primediaoutdoor.co.za. You can also follow Primedia on Facebook or on Instagram.