"We want to remind the many South Africans living in both the United Kingdom and Australia that our country is a great place to live, and that Checkers makes living here even better," says Mike Middleton, chief marketing officer for Checkers.
"Checkers is the country's number one value supermarket," focused on saving customers money on their daily groceries — and that extends to premium food and non-food categories," adds Middleton.
According to Checkers, the adverts show precisely how much cheaper it is to buy products by Checkers like:
- Moët & Chandon
- Coca-Cola
- matured rump steak, and
- laundry capsules.
During the past six months (July to December 2022), Checkers customers saved a combined R2.7-billion on their grocery bills through the retailer's Xtra Savings programme.
"Checkers doesn't just sell groceries," concludes Middleton. "We are selling a better lifestyle."
For more information, visit
www.checkers.co.za. You can also follow Checkers on
Facebook,
Twitter or on
Instagram.