According to White Square, its competitions cover the entire spectrum of the communications, marketing, branding and creative industries.

Participants from more than 35 countries of the world — including Europe, the United States of America, China, the MENA region, CIS countries, Asia and Latin America — estimate the following:
  • the high level of organisation of the competition
  • the professionalism and expertise of the jury
  • the level of the business programme, and
  • the unique atmosphere of the festival.

White Square Festival aims to:
  • promote creativity
  • value ideas and people in the industry
  • share the principles of socially responsible marketing and peacefulness, and
  • defend universal human values.

Entries for participation are accepted in 216 nominations in eight competitions from Wednesday, 25 January. These eight competitions are as follows:
  1. CREATIVE
  2. BRANDING
  3. MARKETING SERVICES
  4. DIGITAL
  5. MEDIA
  6. MARKETING EFFECTIVENESS
  7. MASS MEDIA CONTEST, and
  8. CRAFT.

Entries eligible to participate in the festival are required to have been implemented between Saturday, 1 January 2022 and Friday, 28 April 2023. The deadline is Friday, 28 April.

The primary judging criteria are the creativity of the idea as well as the quality of its implementation. In some contests, one of the critical points is the effectiveness of creative solutions.

Entries can be submitted here. Preferential conditions are provided at the first stages of submission. The first preferential deadline is Friday, 10 February.

The jury of the White Square Festival is annually represented by professionals with worldwide recognition in the advertising industry and with numerous awards and experience in judging prestigious creativity festivals around the world.

These creativity festivals and awards include the following:
  • Cannes Lions
  • D&AD
  • The One Show
  • Clio Awards, and
  • New York Advertising Festival.

The jury of White Square 2023 will be divided into four line-ups:
  1. CREATIVE & BRANDING JURY
  2. MARKETING & DIGITAL JURY
  3. MASS MEDIA JURY, and
  4. CRAFT JURY.

The winning entries of the festival will be published annually on the festival's website and in numerous industrial media worldwide.

The business and educational programme of the White Square Festival aims to bring together the brightest representatives of the professional creative community to exchange international best practices and innovations in the marketing and communications industry.

For more information, visit www.adfest.by. You can also follow the White Square Festival on Facebook or on Instagram.