The campaigns exhibited 2 967 digital spots and reached 26.678 billion potential consumers, three times the world's population. The sum of their advertisers' actions and executed campaigns amounted to 5.2 trillion in global commercial activity.
According to the brand, these results were achieved within the framework of their international consolidation, with new operations in the United States, United Kingdom and Germany, and hand in hand with their new and powerful platform Worldcom Media Services.
The platform has characteristics in the advertising industry, allowing for the successful optimisation and management of all types of OOH and DOOH campaigns.
According to the brand, OTS (Opportunity To See) represents the probability that a person who is part of the target audience of a campaign will actually see it at least once. The main purpose of measuring tools for OOH and DOOH advertising campaigns is to:
- assess their performance
- measure how they performed
- if they met their objectives, and
- optimise future campaigns.
"We closed an excellent 2022 of global growth and consolidation, always betting on talent, quality, innovation, creativity, and the incorporation of new technologies that allow us to optimise our work to provide better service," says Valentín Bueno, CEO of Worldcom OOH.
Bueno concludes, "The more than 800 campaigns of our clients in 34 countries achieved exactly 26 780 209 194 OTS, a figure that speaks to the power of the tools we work with and the quality of the campaigns we carry out."
In addition, throughout 2022, Worldcom OOH has incorporated clients such as:
- Energizer
- tv5monde
- Duolingo
- Vulk
- Riot Games
- Samsung
- Sony Pictures Entertainment
- Bitget, Gelsa
- Cine Multiplex
- Dior
- FGV
- ChileVision
- Trii
- Remy Martin
- Amazon
- strokka
- ivf-life
- Genshing Impact, and
- Bvulgari.
These clients have been added to the big clients with which Worldcom OOH was already working, such as:
- McDonald's
- Chedraui
- Rappi
- Frávega
- MasterCard
- Diffupar
- Paramount +
- Puig
- DirecTV
- Unilever
- Turismo Tucumán
- Grupo Petersen
- Playstation
- Dyson
- Indrive
- Remax
- Samsung
- Santander
- NBC
- Turismo Córdoba
- Telefónica
- Apex Brasil
- Caia Media
- A&E Networks Latin America
- Air Europa
- Turismo Marruecos
- Remy Martin
- Embratur
- Globalia
- Pedidos Ya
- DoradoBet
- Sonda
- Uralkali Trading SIA
- A&E
- Mango
- Chanel
- Albizu University
- Ta-Da
- Siempre en Casa
- Turismo de Moscú
- Eucofel
- Sony
- Microsoft
- Swatch
- Cartier
- Newsan
- Coty
- City Time
- Tommy Hilfiger
- Natura
- Amazon
- Pandora
- Ministério do Turismo
- Secom PR
- Chopard
- General Mills
- FGV
- Turismo de Madeira
- Ailimpo
- Wowshop
- Clinica del Country
- Genshim Impact
- Euroitalia
- Bankaya
- Ganador
- Grifols
- Wabi
- Incalpaca
- Recuerdo Mezcal
- Chilevisión
- Fiwind
- TRII
- GELSA
- Cines Multiplex
- Bitget
- Interborders, and
- IVF.
For more information, visit
www.worldcomooh.com. You can also follow Worldcom OOH on
Facebook,
Twitter or on
Instagram.