"I am excited to work for a global company that is serving both developed and emerging countries and understands the link between growing the SSA region's digital ecosystem and social impact," says Jordan.
"I'm especially pleased about the opportunity to educate businesses about the efficiency of digital channels, as well as to collaborate with the telcos, to make it more cost-effective for consumers to access the digital economy," Jordan adds.
According to the group, a key focus for Jordan will be to grow partner representation, including territory footprint and, by extension, revenues.
This includes:
- platform acquisition and representation
- country launches, and
- advertiser and agency engagements.
According to PWC's Insights from the
Entertainment & Media outlook report, in key markets such as Nigeria, Ghana and Kenya, digital advertising still accounts for less than 20% of total media spend. This is suggesting that the SSA region offers substantial growth potential for the digital economy.
"The development of local / regional businesses, the creation of jobs and delivering social impact are all made possible by serving communities," Jordan says.
Carl has held a number of leadership and commercial positions — most notably for Yahoo, Google and Thomson Reuters in the United Kingdom — as well as Outbrain and Datafree across SSA.
The group concludes that he has contributed to the growth of Africa's digital economy and start-up (disrupter) ecosystem over the last three years with Meta, in collaboration with:
- VCs
- brands
- agencies, and
- startups.
For more information, visit
www.addynamo.com. You can also follow Ad Dynamo by Aleph on
Facebook or on
Twitter.