"This is a significant win for us on every level. This partnership sees the realisation of our vision to create a social impact practice that, at its core, will work with brands and NPOs to unleash their purpose and inspire action," says Monalisa Zwambila, CEO and founder of Riverbed,

According to the agency, the fund was launched by president Cyril Ramaphosa and plays a critical role in the alleviation of GBVF through:
  • research
  • awareness, and
  • partnering with Community Based Organisations.

"As a female-owned and led agency, partnering with the GBVF Response Fund to support their work means we create work that impacts all women in South Africa — making this account extremely personal for us," adds Zwambila.

Riverbed says that it has developed a unique Care Framework, which uses Carepoints to align strategy with what stakeholders and consumers value.

"Our Care Culture Philosophy is a key differentiator for us and it's encouraging to see clients lean in because of the value our proposition is able to unlock," the agnecy says.

"We understand the magnitude of the task upon us, and this win affirms our steadfast commitment to creating impactful work that matters. We are grateful for the opportunity and look forward to working with the GBVF Response Fund team to make a meaningful difference in our society," Zwambila concludes.

The agency ranked as the eighth Mid-Sized Agency at the Loeries in 2022 and was South Africa's most-awarded agency for PR in 2020 and 2021.

For more information, visit www.theriverbedagency.co.za. You can also follow Riverbed on Facebook or on Twitter.