Over the course of her career, Hulley also led several first-to-market projects at leading agencies such as Ogilvy and more recently, as the CEO of global industry body, The Interactive Advertising Bureau (IAB) South Africa.
As MD Hulley will play an instrumental role in spearheading the next strategic step for Digitas Liquorice, according to the agency.
Hulley says that she supports the transition from siloed ways of thinking towards a fully integrated approach that will "supercharge brand experiences and drive commercial impact".
Jonty Fisher, Publicis Groupe Africa's Cape Town senior vice president, says that Hulley's "innate sense of curiosity and open-mindedness will continue to be two of her best assets in business."
"Myself, and the rest of the management team are confident that Hulley's unique and diverse skillset, as well as her people-first mindset, are exactly what is needed to guide Digitas Liquorice through the next phase of its growth. We, therefore, wish to extend a formal welcome to her and express our support of her future endeavours as the MD of one of our most established brands," concludes Fisher.
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