Today is the 27th of April. Around the world, it's just another Thursday, but in South Africa it is Freedom Day!
What exactly are we celebrating and why should marketers care?
media update's Alrika Möller explains why marketers should take note of this important public holiday:Let’s start with the basics …Freedom Day celebrates South Africa’s first non-racial
democratic election that happened 29 years ago in 1994.
This election marked the end of years of
segregation and the establishment of the new
democratic government in South Africa.
So why should marketers care?As marketers, you have a
social responsibility to
acknowledge the history of your country and those affected by it.
By creating marketing campaigns that
highlight Freedom Day, you can
educate those that are unaware of the significance, as well as
honour those that fought for South Africa’s democracy.
South Africa has come a long way, and it is important for brands to
celebrate that in their marketing in order to promote
patriotism and a sense of
community in our country.
If you highlight Freedom Day through marketing, you are looking at our
past to celebrate a hopeful
future.
It is important to celebrate and highlight important days in history through our marketing. Do you agree? Let us know in the comments section below.
*Image courtesy of Canva