Apple London with Apple Cupertino was awarded
The One Show 2023 Best of Show and
Best of Discipline in Brand-Side / In-House for
The Greatest. The Greatest is a film that showcases the brand's ongoing commitment to accessibility, which was launched for the International Day of Persons with Disabilities.
Overall, the film received:
- Best of Show
- one Best of Discipline
- five Gold Pencils (three in Brand-Side / In-House, and one each in Film & Video and Music & Sound Craft), and
- a Silver in Moving Image Craft & Production.
The awards say that BBDO Canada Toronto also had a stellar night, having:
- being named Agency of the Year
- winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and
- taking home nine Gold Pencils, two Silver, three Bronze and two Merits.
Glenn Cole, chairperson of The One Club and founder and creative chairperson of 72andSunny, says, "In this business, you're doing something right if you're still relevant after 50 years. I'm thrilled that
The One Show is vital at age 50, but I'm most proud that it is a purpose-driven non-profit that pours all proceeds into the betterment of the creative community. Let's take it to 100."
Top honorees in 2023's
One Show, based upon cumulative scores for Pencils and Merits won across all disciplines, include the following:
- Agency of the Year — BBDO Canada Toronto
- Independent Agency of the Year — Wieden+Kennedy Portland
- Brand-Side / In-House Agency of the Year — Apple Cupertino
- Network of the Year — Ogilvy
- Independent Network of the Year — Wieden+Kennedy
- Creative Holding Company of the Year — Omnicom
- Production Company of the Year — Smuggler New York
- Music & Sound Company of the Year — TA2 Sound+Music Toronto
- Client of the Year — AB InBEV
- Non-Profit Client of the Year — Grupo Estratégico PAE, and
- Brand of the Year — Apple.
The
One Show 2023 Best of Discipline winners, who receive a specially made, one-off 50
th anniversary commemorative
Pencil, can be viewed
here.
The new
Pencil was created in 2023 marking
The One Show's 50
th anniversary and will be presented from this point forward to the show's top winners. The showcase of all
One Show 2023
Pencil winners can be viewed
here, and the online listing of all winners can be viewed
here.
A total of 20 166 pieces from 69 countries and regions were entered in
The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded:
- 210 Gold Pencils
- 200 Silver
- 238 Bronze, and
- 1 172 Merits.
"
The One Show is 50 years young, and we continually strive to push boundaries, remain relevant and are constantly evolving as the industry does," says Kevin Swanepoel, CEO of
The One Club.
The One Show 2023
Global Creative Rankings will be announced on Wednesday, 24 May.
For more information, visit
www.oneclub.org. You can also follow The One Club of Creativity on
Facebook,
Twitter or on
Instagram.