"We warmly welcome Vergara, a talented and experienced professional who joins Open to help consolidate and expand our business in the United States," says Máximo Lorenzo, managing partner at Open.
"Vergara's expertise — gained by having held high-level strategic leadership positions in major consumer companies such as McDonald's USA and in the development and launch of innovative marketing campaigns, new brands and products — will be of great value to our clients," Lorenzo adds.
"We are convinced that her experience, business acumen and creative vision will be an immense asset to Open during this vital moment in our short history," Lorenzo says.
"Welcome to the team, Vergara. We are thrilled to have people like Vergara joining our processes. She is a brilliant individual, both personally and professionally. Her market knowledge and experience undoubtedly add immense value to our clients and our team," says Sebastián Marvin, creative partner for Open.
"I am pleased and professionally inspired in this new stage in my career, joining the Open team with its wonderful spirit of openness. I'm joining a project that is inherently collaborative, always open to working in spaces that prioritize transparency, partnership and inclusion. There is much to develop in the United States market, and Open has been steadily growing based on these pillars," says Vergara.
According to the studio, Vergara brings extensive experience in marketing and communications, with over 25 years in the industry, having held high-level strategic leadership positions in distinguished companies such as:
- McDonald's
- McCann
- FCB
- Lopito, and
- Ileana & Howie.
She has successfully managed commercial strategies for various national and international companies and industries. The studio adds that she has a proven track record in repositioning organisations as industry leaders through the development and launch of:
- innovative marketing campaigns
- new brands
- products
- services, and
- securing deals with key decision-makers.
She has also led numerous value-added programmes, including:
- revenue-focused initiatives
- profit recovery
- market share participation
- unique brand development
- sophisticated advertising, and
- market research initiatives.
For more information, visit
www.yesweopen.com.