Albert de Andrade

de Andrade says that "creativity is intelligence having fun". In his role as ECD, de Andrade is responsible for providing a creative conceptual touch to all projects, guiding the creative team to deliver impactful work that makes a real difference.

de Andrade holds a bachelor's degree cum laude in design and art. His leadership style fosters a collaborative environment that encourages innovation, and this, combined with his professional qualifications and expertise, promises to be an invaluable asset to the agency, says Iconic Collective.

Talking about his decision to join the company, de Andrade says he has enthusiasm for working with an exceptional and highly motivated leadership team. He adds that he is particularly drawn to the company's ability to pivot effortlessly, enabling them to create the biggest impact / ROI for their clients.

de Andrade adds that ambition aligns with the company's commitment to:
  • drive achievement
  • co-create with customers, and
  • become strategic partners in creatively solving business problems.

de Andrade says that by being passionate about inspiring a new generation of creative minds and creating impactful work, he combines strong design and conceptual thinking to bring work to life. His dedication to mentoring and guiding creatives has resulted in numerous success stories, with his mentees now holding influential positions as creative directors, shaping the future of the industry.

The agency adds that de Andrade's ability to nurture talent and inspire individuals to reach their full potential is a testament to his remarkable career. With a firm belief in authenticity and going the extra mile for ideas, concepts and visions he believes in, he encourages the team to stay true to their creative instincts and strive for excellence in every project they undertake.

Looking ahead, de Andrade says that his professional ambition is to be one of the pioneers and change-makers in the rapidly evolving world of creativity powered by AI. He adds that he is committed to embracing new technologies and exploring innovative design and communication approaches.

According to Dermot Latimer, the group CEO of Point Group, "de Andrade prides himself on possessing a ferocious curiosity and an unwavering desire to push boundaries and experiment with new ways of seeing the world and effectively communicating it to clients' customers. His unique perspective and relentless pursuit of excellence make him a valuable asset to the team."

Bruce Ross

The agency adds that boasting an impressive 30 years of experience in the industry, Ross oversees the design insights related to in-store activation and promotional collateral for the FMCG market as ECD.

Leading a small team of talented professionals, his creative direction will help fuel the company's growth through effectiveness and efficiency to provide the strongest ROI for local clients' marketing investments. Additionally, Ross will collaborate closely with international colleagues, leveraging his expertise to contribute to projects worldwide.

Ross says that his inspiration to enter the industry stems from his deep-rooted passion for design — specifically within the 3D space. He finds great fulfilment in bringing conceptual ideas to life, focusing on the project's value and creating unique concepts that meet the client's brief.

He holds a national higher diploma in graphic design, and his passion lies in innovating and designing exciting and engaging Point of Sale Material (POSM) that caters to the unique needs of its customers.

Ross adds that, throughout his career, he has achieved remarkable accomplishments, with one standout milestone being the successful establishment and management of his design firm for seven years. This experience has provided him invaluable insights into running a business and further honed his creative and managerial skills.

Latimer says, "Ross's strong work ethic, trustworthiness, creativity and managerial abilities have earned him a reputation for excellence. He aims to build and lead a world-class design team that is forward-thinking and embraces innovation and insight."

Iconic Collective says that it is poised for an exciting new chapter of growth and innovation by welcoming its new ECDs.

"They will undoubtedly bring fresh perspectives to support the agency's ambitious goals. With their leadership, Iconic Collective is poised to create deep impact and value further, driving its clients' success and setting new industry standards," the agency concludes.

For more information, visit www.icollective.agency. You can also follow Iconic Collective on Facebook or on Twitter.