Matte BLK says that its success stems from its unique composition and deep understanding of the mass and middle markets it serves.

"We are a young team of rural and township youths, urban nomads whose lived experiences provide invaluable insights into the distinctive needs, aspirations and cultural dynamics of the emerging consumer, which helps us to connect and engage authentically with them," says Buyi Mafoko, co-founder and managing director of Matte BLK.

By leveraging its first-hand knowledge and cultural insights, Matte BLK says that it has positioned itself as the go-to consultancy for brands looking to engage with these vibrant and dynamic consumer segments in the rural and township markets.

"We are immersed in our client's industries; leading with both consumer and client education has become a key component of the work we do," says Matte BLK strategist Karabo Mamabolo.

Beyond its business objectives, Matte BLK adds that it is committed to making a positive impact on the creative economy in Africa and contributing to the long-term sustainability of the continent. By using purposeful social marketing practices Matte BLK can solve the complexities of decoding its client's brand to the township and rural consumer. 

"As a purpose-driven and socially conscious emerging markets consultancy, our priority is to ensure that consumers are treated with the utmost dignity and respect, valuing their individuality rather than reducing them to mere target groups — a pitfall that some local and international brands have unfortunately fallen into," says Carys Visser, Matte BLK's head of people.

"Achieving this, however, requires an understanding of the diverse backgrounds, local language use and regionalised communication practices which assists with inclusivity and commitment to genuine connection," adds Visser.

Matte BLK says that its comprehensive suite of services includes expertise in:
  • B2C and B2B end-to-end project management
  • strategy development
  • creative ideation
  • print production, and
  • experiential marketing.

With a keen focus on execution excellence, the consultancy works across diverse sectors including:
  • financial services
  • automobile
  • FMCG
  • social services, and
  • telecommunications.

"Looking to 2030, our vision remains to be steadfast in our mission to empower African people at the bottom of the pyramid by facilitating meaningful connections and mutually beneficial outcomes and forging partnerships that drive social change and economic development," concludes Mafoko.

For more information, visit www.matteblk.africa. You can also follow Matte BLK on Facebook, Twitter or on Instagram.