Plascon says that, as a brand, it has a long-standing history of captivating TV commercials that have left a lasting impression.

One of the most cherished is the classic WoodCare spot starring two wooden puppets, which resonates with viewers from the 1980s. Embracing innovation, Plascon seeks to reintroduce its WoodCare range with a contemporary twist by leveraging Wondermerk's exceptional talent and creative mastery.

With a focus on capturing the essence of the original ad while infusing it with a fresh and modern feel, Wondermerk says that it has been entrusted to bring the WoodCare ad from the 1980s to life.

The collaboration between Plascon and Wondermerk aims to engage and captivate audiences by preserving the nostalgia and charm of the original while introducing the new water-based WoodCare formulation.

"The original Woodcare ad is a core memory for me — it was one of the first times I really became aware of the storytelling possibilities in advertising," says Colin O'Mara Davis, creative director at Wondermerk.

"It was important for me to build on the world that the original had established — what if there was a whole beach of wooden puppets? What characters would we find there? How could we harness technology to create a film that feels hand-crafted? And even if we were talking about a fantastical world inhabited by little wooden people, we wanted to be really intentional about representation," adds Davis.

"We wanted people to recognise themselves in the characters and for the settings to feel familiar. It's about creating points of connection — and hopefully, a piece of work that resonates with young creatives who love animation," Davis concludes.

The new commercial features an updated cast of 40 diverse South African characters and is set on the iconic Durban beachfront, featuring the iconic Ku D' Ta Pier.

This collaboration between Wondermerk and Plascon aims to reflect the commitment to quality, innovation and customer satisfaction shared by both companies. By combining Wondermerk's exceptional animation and production capabilities with Plascon's proven effectiveness in wood protection, the partnership strives to deliver a visually stunning and captivating recreation of the classic WoodCare ad.

For more information, visit www.wondermerk.com. You can also follow Wondermerk Studios on Instagram.