The agency says that in 2018, the global gaming industry generated just shy of USD$135-billion and is set to top USD$325-billion in 2023 — with projected 7.7% year-on-year growth taking its valuation to $545.98-billion in five years.

The percentage of gamers aged 55-64 grew by 32% in the last two years, adds the agency. 

Flume says that with a cutting-edge team at the forefront of gamification in digital marketing, Flume Gaming specialises in hyper-casual games that seamlessly integrate into marketing campaigns, revolutionising customer engagement and brand promotion.

"Gamification captures and retains audience attention by creating interactive and thrilling games that drive customer participation and reinforce brand messaging. If you’ve ever dragged yourself out of bed to score points for exercising, you've been part of the gamification experience," adds the agency. 

Marketers not taking advantage of gamification are missing out: Gamifying a website can boost browsing time by up to 30%, game-based motivation increases user engagement by 48% and a fully-engaged customer tends to net an average of 23% premium in terms of profitability, while actively disengaged customers represent a 13% discount, according to Flume.

"Digital engagement has moved far beyond social media platform likes, double-taps and comments," says Flume managing director Jacques du Bruyn. "Marketing captures the attention — and there are few things that do so more than presenting someone with a challenge or a puzzle to solve, with a reward attached. It's about forging meaningful connections between brands and consumers. By infusing your marketing strategies with gamified elements, you provide memorable interactions that leave a lasting impact."

According to Flume, 70% of global 2 000 companies use gamification in some way and 50% of start-ups use gamification.

"The kind of hyper-casual games produced — or simply re-skinned — by Flume Gaming are designed to be accessible and instantly captivating, with simple mechanics that anyone can enjoy. Whether it's a swipe-to-win game, trivia challenges or puzzles, these gamified elements serve as touchpoints that increase brand awareness, drive engagement and create brand loyalty," adds the agency. 

"The gamification revolution is in full swing — the global gamification market is projected to grow from USD$9.1-billion in 2020 to USD$30.7-billion by 2025, with Africa set to see one of the fastest growth rates, expanding by over 60% this year alone," concludes Ashton Freeman, animation and gaming team lead at Flume. 

For more information, visit www.flume.co.za. You can also follow Flume on Facebook, Twitter or on Instagram.