"The Loeries is excited to partner with UniWorld Group, Inc. It has a decades-long history of championing creative excellence, and it now brings this amazing learning to the Loeries stage. I look forward to more people in the region engaging with UWG and their insights," says Loeries's CEO Preetesh Sewraj.

"UniWorld Group's creative philosophy is based on an insight-driven strategic approach to propel culture forward through impactful storytelling. As UniWorld begins its journey to bring our values, insights and perspective in service of Africa, I can think of no better place than the Loeries to make our mark," concludes Gregory Edwards, President and CE of UniWorld Group, Inc.

Edwards will be speaking at the International Seminar of Creativity, which takes place on Friday, 6 October. His talk, 'Demographics Alone Do Not Define a Group, Why Cultural Context is the Game Changer,' expands on the fact that culture extends beyond the traditional breakdown of race, gender and income.

Edwards will also present a Loeries masterclass, titled 'Conversing with Masters: Black Creativity's African Roots and Global Reach', which will explore Africa's creative landscape with its untapped potential and unique perspectives waiting to be uncovered.

The masterclass will provide a captivating conversation with industry leaders that delves deep into the vibrant world of Black culture and creativity in Africa and across the diaspora.

The masterclass will talk about the achievements, challenges and narratives of Black creatives who are:
  • reshaping industries
  • challenging stereotypes, and
  • amplifying their voices on a global stage.

For more information, visit www.loeries.com. You can also follow Loeries on Facebook, X or on Instagram.