"Everywhere for everyone, always — a deep dive into multi-channel broadcast campaigns" brought to you by SABC.

Individuals are encouraged to join:


  • DJ Sbu — MOFAYA, energy drink founder and South African seasoned broadcaster
  • Lala Tuku, VE Perspective — head of local content, and
  • Sbongi Ngcobo, acting as head of African Language Stations (ALS) Ukhozi FM.

The trio will unpack the role of public broadcasting when integrating radio, TV and online platforms to create consistent and impactful campaigns. This masterClass is on Thursday, 5 October at 10:00.

"Unveiling the Mask: Unravelling the Authenticity Paradox for Women (In the Workplace)," facilitated by Brenda Khumalo, founder and managing director at Lobengula Advertising

In a world where leadership calls for strength and invincibility, it's important to remember the extraordinary power of authenticity, says the masterclass. It's a powerful force that invites introspection and self-discovery. However, it often opens a person up to a feeling of vulnerability. If you are being openly authentic, leaders — especially women — find themselves navigating a corporate landscape where vulnerability is perceived as a weakness. And it is not. 

This MasterClass is on Thursday, 5 October at 11:30.

"Culture & Entertainment" with Davin Phillips from CSA Global

Davin Phillips from CSA.global, a leading C&E agency, will be joined by industry luminaries in music, brand marketing and popular culture for a masterclass on:
  • market trends
  • customer behaviour
  • influencer metrics, and
  • effective casting to achieve peak cultural brand relevance.

With a focus on smart talent investments to optimise ROI, this conversation covers key marketing trends for digital-age success. This MasterClass is on Thursday, 5 October at 11:30.

"Conversing with Masters: Black Creativity's African Roots and Global Reach," brought to you by Gregory Edwards, president and CEO of UniWorld Group, Inc. (UWG), New York

Join Black-owned and led UniWorld Group, Inc., the longest-standing multicultural advertising agency in the United States, for a captivating conversation with industry leaders that delves deep into the vibrant world of Black Culture and Creativity in Africa and across the diaspora, ays the masterclass.

In this thought-provoking session, we will explore the rich tapestry of creative expression, innovation and storytelling that emanates from the diverse and dynamic cultures across the continent.

The masterclass will celebrate the achievements and discuss the challenges and narratives of Black creatives who are reshaping industries, challenging stereotypes and amplifying their voices on a global stage.

This MasterClass is on Thursday, 5 October at 13:00.

Msimeki Nkatingi, MD of WOOSH, brings "Growing a Creative Agency through Collaboration"

The session is a call to agency founders, creative directors and marketers to delve deep into what distinguishes mere teamwork from true collaboration, underscored by WOOSH's own case studies.

Attendees will benefit from actionable insights, navigating the challenges and opportunities of collaborative work. Technologies that aid collaboration and strategies for international partnerships will also be discussed.

This masterclass is on Thursday, 5 October at 13:30.

"Think inside the box: why native content always wins," presented by Deanne Hofhuis, c reative agency partner at TikTok METAP

If you've ever found creating content for TikTok difficult. If you're ever asked what makes something go viral. If you've ever wondered where all the trends are coming from. This is for you, adds the masterclass.

Join us as we scroll down the ever-evolving platform and find out how and why the new age of content is changing the way brands communicate.

This MasterClass is on Thursday, 5 October at 14:30.

Individuals can book Loeries Creative Week Events and Loeries MasterClasses here. 

For more information, visit www.loeries.com. You can also follow The Loeries on Facebook, X or on Instagram.