"Your summer adventure might unfold on sandy shores, in bustling city streets or within the cosy corners of your home, but your summer is yours to define, and it all begins with a single word: yes," says the coffeehouse chain.
"Our upcoming summer campaign is focussed on celebrating individuality and choice," says Leah McCrae, Starbucks South Africa's managing director. "It's not just about promoting a one-size-fits-all approach to health but also an opportunity for us to share more of what's on offer, some things guests might not have known about."
"We encourage you to embrace your personal summer goals while enjoying your favourite Starbucks beverages. From lower calorie options to the ability to customise your orders with dairy alternatives and sugar-free syrups, Starbucks seeks to be a part of each customer's journey towards a confident and enjoyable summer," adds McCrae.
McCrae says, "In the spirit of inclusivity, we wholeheartedly celebrate the diverse interpretations of 'summer confidence' and the varied beverage preferences that make each individual unique, ensuring that everyone feels not just welcome but a cherished part of the Starbucks summer experience."
Starbucks says that globally, it has an unmatched commitment to quality.
'Your Summer Yes' is not just a campaign; it's a commitment to making your summer memorable, enjoyable and uniquely yours. Join us at Starbucks SA in celebrating the freedom to be yourself, embrace your choices and toast to the possibilities that summer brings, the coffeehouse chain concludes.
For more information, visit
www.starbucks.co.za. You can also follow Starbucks on
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