Today, you're just you, but who knows where you can end up if you keep persevering and honing your skills, the brand says.
"Hunter's, the first cider brand in Africa, is well versed in reaping the rewards of perseverance after launching in a largely beer-dominated South African market 35 years ago," says Lynsay Sampson, marketing manager for Hunter's.
"The brand that 'Refreshes Like Nothing On Earth' celebrates a never-give-up spirit and salutes those with the unwavering spirit of uk'fosta, which directly translated means to 'keep pushing'. We keep their spirit of uk'fosta refreshed while they keep persevering. Our Hunter's 'Refreshes Abafostayo' campaign is not the well-trodden rags to riches territory; it's a light-hearted celebration of the start of the journey," adds Sampson.
The brand says that the new campaign brings to life a fun take on its journey with all the passion and talent of future big stars on stage. It's not a sold-out stadium, but the beginning of potentially great things.
After playing their hearts out on the modest stage, the band is in high spirits, enjoying the ultimate refreshment of Hunter's Dry and Gold," adds the brand.
"This is a tale as old as time, starting somewhere to get to the big time, and this campaign celebrates people who keep pushing past their limitations. We focus on the moment of refreshment — celebrating the grit, the passion, the effort and the persistence by simply saying cheers to your uk'fosta," concludes Sampson.
For more information, visit
www.hunters.co.za. You can also follow Hunter's on
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Instagram.