According to Keegan Eichstadt, marketing manager at FUTURELIFE
®, the newSmart Food™ is guaranteed to captivate the taste buds of South Africans.
"The peanut butter market in South Africa continues to flourish exponentially, presenting a significant opportunity for our brand. With its positive nutritional benefits and wide appeal across a diverse demographic of households, we are confident that the new Smart Food™ flavour will be a welcome addition to our cereal category," adds Eichstadt.
Eichstadt says that the introduction of FUTURELIFE
® Smart Food™ Peanut Butter Flavour will be presented in exclusive, limited-edition packaging that will be available from September 2023 through to the end of March 2024.
"There will be four packs that showcase the FUTURE TRIBE sports stars, including South African sports stars like Rugby sensation Damian Willemse, cricket player Suné Luus, soccer legend Siphiwe Tshabalalala, and netball sensation Precious Mthembu," Eichstadt says.
"The 'FUTURE TRIBE' campaign also offers consumers an exciting opportunity to secure a guaranteed portion of R5-million in prizes. Prizes include sports vouchers, children's sports lessons, pre-paid electricity and data bundles, among others — catering to a diverse range of interests and needs," Eichstadt adds.
"We are continually seeking opportunities to leverage nutrition to enhance the overall well-being of South African families and athletes, and FUTURELIFE
® Smart Food™ Peanut Butter Flavour represents yet another step in the journey towards achieving our goal," Eichstadt concludes.
For more information, visit
www.futurelife.com. You can also follow FUTURELIFE
® on
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Instagram.