Try as you may
, no marketer can know everything
about marketing at all times
. It is impossible
. Things move and change quickly, and the marketing landscape waits for no one. Relax! media update's Alrika Möller found some underrated marketing strategies that can still spice things up!
1. Nudge marketing
is all about being subtle
. Marketers use subtle ways of suggesting
consumer behaviour rather than obvious persuasion and traditional marketing methods.
2. Experiental marketing
is about creating
a customer experience
rather than just marketing. It revolves around engaging
with your audience and making them feel special
The use of storytelling is the oldest trick in the book
is the act of making your customer the hero
and the focus of the story. It allows customers to feel connected
to your brand.
as a way to market to new customers. It calls the audience to action
to get some kind of reward
5. Retention marketing
is all about building customer loyalty
. The focus is on keeping customers by nurturing
the relationships that already exist
. They do this through loyalty programmes and personalised emails. Which of these marketing strategies piqued your interest the most? Let us know in the comments section below.
There are a lot of marketing strategies out there, and mastering all of them can be tricky. Have a look at A beginner's guide to cause marketing to make it easier.
*Image courtesy of Canva