Will Fismer, founder and CEO of Mobius Digital, says, "Singh joining us marks a pivotal milestone. His unique blend of industry expertise, strategic thinking and dedication aligns seamlessly with our mission to become the growth agency of choice across sub-Saharan Africa."

Singh says, "The team is on an incredible journey, and I wanted to be part of something truly different in the industry."

According to Mobius Digital, Singh is a seasoned professional with a diverse background, and he brings a wealth of experience to his new role at Mobius Digital. He quickly earned a reputation as a digital maestro, advancing through the ranks at some of South Africa’s leading agencies.

Singh's digital advertising journey began in Cape Town, where he worked across digital strategy, planning and buying — leading him to transition into new business and product-focussed roles, adds Mobius Digital.

He then joined Mobius Digital (formerly known as Netbooster / Limbik Media), working alongside Fismer. Excelling as a performance lead, he advanced to account director within a year. His career expanded into strategic leadership roles, including as chief strategy officer at iProspect and, more recently, chief operating officer at EssenceMediacom.

With a history marked by rapid progression, industry recognition and a string of accomplishments, Singh's trajectory reflects his strategic acumen in the digital marketing space, adds Mobius Digital. 

After a successful tenure in corporate agency environments where he built formidable teams across specialist areas, Singh took a reflective pause to reassess his career path.

"The more senior you become in corporate, the less marketing you actually do. And that doesn't excite me. I want to be at the intersection of real client growth while nurturing the great talent South Africa has to offer," Singh says.

Fismer says, "It's more like a welcome homecoming for both of us. When Singh first worked here, I used to call him 'Employee Number One' — he literally was our best employee at that point. Now, he's 'The Comeback Kid'. His journey from a young gaming enthusiast to a digital maverick truly aligns with our own unconventional spirit. It's a great match."

Singh will lead Mobius Digital's product development, strategic partnerships and overall growth strategy in his current role.

"Mobius Digital has a unique vision for growth, and I share that vision. We're not just an agency; we're here to make a lasting impact," Singh says.

Singh adds that many agencies claim to be specialists, but not all can deliver quantifiable business results.

"Mobius Digital stands out by integrating technical thinking with business owner thinking, achievable only through strategic conversations about business growth, with digital being the conduit for that growth," says Singh. "You build people first, and the business will follow."

Singh says he has noted a shift in client expectations towards simplicity, growth and strategic advisory relationships — urging the industry to prioritise strategic business growth over digital coordination. He advocates for a visionary approach to digital transformation.

"The industry is growing at an unfathomable pace, and not all clients are operationally ready for digital transformation. It's our role as strategic partners to help unlock businesses' fullest potential," says Singh.

The agency says it is actively expanding into sub-Saharan Africa, initially focusing on the SADC region. Recognising the growth potential in these markets, the agency aims to be the preferred partner for global brands entering Africa and local brands seeking growth in the region.

Fismer says the agency's South African base is a strategic advantage, providing access to experienced talent and cost-effective solutions.

As Mobius Digital continues its journey to redefine industry standards and become the go-to digital agency across sub-Saharan Africa, Singh's leadership is set to play a pivotal role in shaping the agency's future.

Fismer concludes, "Singh's unique perspective and commitment to sustainable growth make him a valuable addition. His appointment reflects our dedication to top-tier service, innovative solutions and measurable results in South Africa and across sub-Saharan Africa."

For more information, visit www.mobiusdigital.co.za. You can also follow Mobius Digital on Facebook, X or on Instagram.