According to the agency, Goodall was hired due to her extensive experience in the United Kingdom (UK) market and expertise in full-service digital and branding solutions.
Founded in 2014 by managing director Grant Pleming, The Racket Club aims to help clients increase brand awareness and consumer engagement by merging creativity with an insight-led, data-driven approach to build bespoke live, digital and integrated experiences.
The agency's services include:
- brand strategy
- creative development
- digital activations
- live activations, and
- influencer and public relations campaigns.
The Racket Club's client base crosses all industries, including:
- food and beverage
- automotive
- sports
- hospitality
- fashion and apparel
- banking
- television
- telecommunications, and
- consumer goods.
The company boasts a clientele that features industry giants like:
- Red Bull
- Mercedes-Benz
- Peroni
- Nissan
- Dunkin' Donuts
- Club Med
- Lyre's
- Bata, and
- Superdry.
The agency says its foray into the United Kingdom market leverages its prior triumphant launch of a prominent UK-based fintech company.
"The Racket Club has long partnered with large global brands to create and execute innovative work that builds lasting relationships with their target audiences," says Pleming.
"International expansion has always been one of our goals, and with the opening of our London office, we're pleased to build on our successes and continue partnering with more brands to create meaningful impact in their markets," adds Pleming.
Goodall concludes, "Today, we have more access to valuable data than ever. As The Racket Club expands into the UK market, we're excited to harness this information and use it to provide measurable results for new clients through digital, live and integrated applications."
For more information, visit
www.wearetheracketclub.com. You can also follow The Racket Club on
Facebook or on
Instagram.