WOO says Mooi has more than 17 years experience in digital, media and marketing and has worked in 24 markets in Africa, including Southern African countries as well as Kenya, Ethiopia, Ghana, Nigeria and Côte d'Ivoire.
Mooi has also been executive head: digital channels, e-commerce and digital marketing at Telkom and Africa digital CoE director of Tiger Brands. He holds a B.Com in Information Systems and Marketing, according to WOO.
The organisation says that Mooi will look at the wider media market in Africa based on his wide experience, with a particular focus on the growth opportunities for Out-of-Home.
WOO President Tom Goddard says, "We're delighted to welcome Mooi as a keynote speaker at our Africa Forum. Taking the Out-of-Home message to the senior client community has to be a priority for the OOH industry, and Mooi's active participation is exactly that."
"He is a major figure in African media and marketing, and there could be no one better to set the tone for what will be a landmark occasion for the OOH medium in Africa and WOO itself," concludes Goddard.
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