"The data, now from over 60 000 unique respondents, over the last three-year period provides a clear view of the changes in product consumption and spending patterns," says the MRF's CEO, Johann Koster. "The recovery from recent global events and ongoing economic pressures on consumers are evident in the data."
It is important to note that normally there would only be four releases of data per annum, but due to the audit conducted in 2023 and the implementation of the findings, there is an additional release. 2024 will see the releases return to the normal quarterly cadence, according to the MRF.
The fieldwork data from July 2022 to June 2023 is currently available for use for the subscribed marketers and their agencies, and there will be a general top-line data industry webinar in late January 2024 once everyone is back from the holiday season.
"MAPS is an invaluable strategic marketing tool for today's dynamic landscape, delivering an incredible depth and breadth of data — whether looking at year-on-year, seasonal or quarterly shifts in consumer behaviour," says Koster.
"We look forward to sharing the latest insights into the ever-evolving South African consumer with the industry next year," Koster concludes.
For more information, visit
www.mrfsa.org.za. You can also follow the Market Research Foundation on
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