The international Ferrero Rocher® 'Light Up Your Christmas' campaign landed in Sandton, Johannesburg and illuminated the tallest tower in the country's commercial hub.

The Sandton event is a first for Ferrero Rocher® in South Africa and joins others worldwide, heralding the start of the holiday season. For the South African edition, the Ferrero Rocher® team picked The Leonardo in Sandown, which stands almost 228 metres high. They enrobed it in animations courtesy of the latest projection-mapping technology operated.

A Christie M 4K25 RGB unit projector was flown in from the United Kingdom for the event. It was the first time a projector like this has been used in South Africa and it is currently the only one in the country.

The unit was used in tandem with two Christie Boxer 4K 3 Chip True Life DLP UHD 30000 Ansi Lumens projectors to increase colour intensity. The digital artwork was displayed on the surface of the building, visible to onlookers for kilometres around.

Justin Matley, marketing manager for Ferrero Rocher®, Raffaello, Nutella and Tic Tac at Ferrero South Africa, says, "What a truly golden celebration! Ferrero Rocher® is known for making golden moments, and this was certainly no exception."

"We wanted to create something truly amazing that would be noticed here in the whole of South Africa, and we couldn't be more pleased with the outcome," adds Matley.

To mark the occasion, a gathering of 50 South African celebrities, media and social media personalities toasted to a peaceful and happy festive season, cheering the lit-up building as it came to life.

Guests were dressed in 'a touch of gold' and included the likes of influential personalities like Mihlali Ndamase (mihlalii_n) and Lasizwe (@lasizwe). They were hosted by Ferrero Rocher® at a specially decorated viewing venue at the nearby Radisson Blu Gautrain Hotel.

"Ferrero Rocher inspires people to fully savour and share more of life's pleasures together," Matley says. "The premium golden experience starts from the purchase of Ferrero Rocher, to the gifting, the receiving, the unwrapping and the tasting of the unique-multisensorial Italian crafted delicacy."

"By purchasing any Ferrero Rocher product in November and December, South Africans can enter a competition on the Ferrero Rocher® website and stand a chance to win a Ferrero Rocher® 96-piece cone guaranteed to make their next celebration a golden moment," says Matley.

The brand concludes that it also launched the Ferrero Rocher® festive mobile messaging app, Share your Golden Greetings, which lets users send designed salutations of love and joy.

For more information, visit www.ferrerorocher.com. You can also follow Ferrero Rocher® on Facebook.