After months of guesswork, adventurous sip-testing and endless fun, we finally unveil the mysterious limited-edition flavour — an unanticipated yet delightful Apple Pie, says Fanta®. This distinctive flavour combines scrumptious dessert-inspired notes with an enticing purple hue.
 
"We have been thrilled by the response to our '#WhatTheFanta' campaign in South Africa. We know everyone loves a mystery flavour challenge, and our mission is to inject playfulness into the grey of the every day," says Ramokone Ledwaba, senior marketing director at Coca-Cola Africa.

"This fun flavour mystery got Fanta enthusiasts across South Africa involved, guessing and discussing what the mystery flavour could be," adds Ledwaba.
 
Our thrilling '#WhatTheFanta' campaign offered more than just website clues, says the brand. Consumers enjoyed a thrilling treasure hunt through the streets of Mzansi, finding novel Fanta clues at participating retailers.

According to Fanta®, this campaign reached new heights with influencer collaborations, digital promotions, TV commercials and enticing instant wins. Prizes included:
  • purple Crocs
  • the latest iPhone 15
  • unique Airbnb experiences, and
  • vouchers.
"The Apple Pie flavour perfectly embodies Fanta's vibrant spirit, creating a wave of excitement through its dessert-themed flavour containing no sugar. True to Fanta's legacy, it continues to encourage its fans to embrace a playful and adventurous outlook on life," says Fanta®.

"We express our gratitude for the participation from our Fanta lovers! Head out, grab a bottle of the limited edition, deliciously mysterious Apple Pie — while stocks last — and keep the Fanta flavour festivities going. Join the fun on social media platforms using the hashtag '#WhatTheFanta," the brand concludes. 

For more information, visit www.coca-cola.com. You can also follow Fanta® South Africa on Facebook, X or on Instagram.

*Image courtesy of contributor