In this multifaceted role, Shibambo will spearhead the integration of creative and strategy, aligning the company's thinking and executions, says the Racket Club.
Grant Pleming, founder and managing director of The Racket Club, has expressed his enthusiasm for Shibambo joining the team.
"Shibambo fits our culture with her entrepreneurial spirit and get-it-done mindset, having run her own agency Cheri Yase Kasi pre-Covid that held accounts with Distell, DSTV and SAB," says Pleming.
"Shibambo has kept her feet within the industry since then, working with numerous brands on creative, strategy and execution. With her one foot heavily dipped in South African culture, she'll be there to make sure we are essentially impacting culture and not just following it," Pleming adds.
With almost two decades of experience, Shibambo boasts a solid and respectable footprint in the marketing and advertising industry, encompassing a diverse mix of clients and South Africa's influencers, event managers, corporate brands, PR and media companies, says the full-service agency.
Shibambo's career has been marked by a commitment to cultural impact, a key metric at The Racket Club. What sets Shibambo apart is her extensive experience across diverse industries, guided by female leadership that helped shape her into an industry leader and expert, the agency adds.
According to the Racket Club, Shibambo has actively contributed to the creative industry through hosting, judging roles and panellist work at renowned events such as:
- the Creative Circle
- Pendorings Awards
- Sunday Times Next Gen, and
- the Loerie Awards.
"Joining The Racket Club is an incredible opportunity to continue impacting culture and driving creative and strategic integration. I am thrilled to be a part of a team that values cultural influence as a business metric, and I look forward to contributing to the company's continued success," concludes Shibambo.
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*Image courtesy of contributor