This was based on point totals for wins in The One Show 2024 announced during Creative Week in New York.
According to The One Show 2024, the top 10 agencies in Middle East & Africa are as follows (click the category to view the full list and agency name to see their winning work):
The One Show 2024 ME&A Agency Rankings
- Ogilvy South Africa Cape Town
- VML Dubai
- Leo Burnett Dubai
- M-Sports Marketing Communication Randburg, Saatchi & Saatchi ME Dubai (tie)
- Leo Burnett KSA Jeddah
- TBWA\Hunt Lascaris Johannesburg
- Cheil UAE Dubai, Promise Johannesburg (tie), and
- Havas Middle East Dubai, IMPACT BBDO Dubai (tie).
The top One Show 2024 ME&A Independent Agency is Promise Johannesburg, and the leading ME&A Production Company is Prism South Africa Sandton, says The One Show 2024.
Globally, FCB New York is the world's top-ranked agency in 2024, with Rethink Toronto coming in as the leading independent agency.
Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):
Agency Rankings
- FCB New York
- Rethink Toronto
- McCann New York
- Marcel Paris
- TBWA\Media Arts Lab Los Angeles
- FCB Chicago
- Ogilvy PR New York
- Publicis Conseil Paris
- Dentsu Inc. Tokyo, and
- FCB Canada Toronto.
Agency Network Rankings
- FCB Global
- Ogilvy Group, and
- McCann Worldgroup.
Agency Holding Company Rankings
- Interpublic Group
- WPP, and
- Publicis Groupe.
Highest Ranked Work
- 'Dreamcaster' by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
- 'WoMen's Football' by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange, and
- 'ADLaM' by McCann New York for Microsoft.
Country Rankings
- United States
- Canada
- France
- United Kingdom, and
- Australia.
Region Rankings
- North America
- Europe
- Asia Pacific
- Latin America, and
- Middle East & Africa.
Using drop-down menus, The One Show 2024 Global Creative Rankings can be viewed by:
- Agency
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Agency Holding Company
- Highest Ranked Work
- Country
- Region, and
- Creatives.
Rankings can also be viewed globally and by region and country.
The One Show 2024 Global Creative Rankings methodology
The One Show 2024 says rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows:
- Gold Pencil 45 points
- Silver 21
- Bronze 9
- Merit 3
- Fusion Pencil 90
- CMO Pencil 90
- SDG Pencil 90
- Green Pencil 90
- Penta Pencil 150
- Best of Discipline 90
- Best of Non-Profit 90, and
- Best of Show 135.
According to The One Show 2024, to receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win and must be credited under one of these credit types:
- Agency
- Digital Agency
- Media Agency, or
- PR / Marketing Agency.
When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.
If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings, The One Show says.
All One Show 2024 Gold, Silver, Bronze Pencil and Merit winners were announced during Creative Week in New York. A total of 20 038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded:
- 184 Gold Pencils
- 206 Silver
- 280 Bronze, and
- 1 120 Merits.
The showcase of all One Show 2024 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
For more information, visit www.oneshow.org. You can also follow The One Club for Creativity on Facebook, LinkedIn, X, Instagram or TikTok.
*Image courtesy of contributor