Veli Ngubane, co-founder and chief growth officer at Avatar, has expressed his enthusiasm about the new partnership.

"Our growth within Unilever showcases our innovative work as a digital agency for brands like Aromat and Knorrox over the past five years, and more recently, for a Rajah project," says Ngubane.

"Being part of the M+N fold has allowed us to integrate our specialist agencies, ensuring cultural relevance in our campaigns. This achievement is a significant milestone in our mission to share African creativity with the world," Ngubane adds. 

According to the duo, the partnership between Robertsons Spices and Avatar is expected to bring a fresh perspective to the spice and seasoning market. 

By combining Robertsons' heritage of quality and authenticity with Avatar's expertise, the collaboration aims to create a powerful synergy that will captivate consumers and strengthen the brand's market position. 

Nicole Harris, senior marketing manager at Robertsons Spices, says, "We look forward to partnering with Avatar to elevate the portfolio through their creativity, insight-driven marketing, and keen understanding of consumer trends."

"This move aligns perfectly with our business goal to enhance our brand's market presence and engagement," concludes Harris. 

For more information, visit www.avataragency.co.za. You can also follow Avatar on Facebook, LinkedIn, X or Instagram.

*Image courtesy of contributor