The IMC conference says that Popcorn is renowned for her exceptional ability and skill in forecasting emerging consumer trends.
The New York Times has called her "The Trend Oracle", while Fortune magazine named her "The Nostradamus of Marketing." Along with her consultancy BrainReserve, Popcorn's mission, in short, is to bring an accurate vision of what's coming.
These days, it's increasingly hard for brands (or businesses) to think about tomorrow's plans when they are busy trying to just keep their heads above water, says the Nedbank IMC. But with global challenges and a marketing universe that transforms at breakneck speed, they must adapt or die.
Futurism — the art of preparing for the future — may be the answer, adds the conference. Far from being crystal gazers, futurists engage in rigorous trend research and use a variety of tools and data to help businesses understand the way forward.
According to the IMC, this is no small task and requires a careful blend of managing disruptions and uncertainties, unpacking emerging trends and defining innovative strategies to elevate a brand's best future. By anticipating and preparing for future trends, brands and organisations can position themselves strategically to get one-ahead of their competition.
Popcorn was the first person to apply the study of trends to marketing — with over 50 years of helping brands make thinking about the future an integral part of their everyday deliberations.
As Popcorn says, "If you knew everything about tomorrow, what would you do differently today?" At Popcorn's BrainReserve we show you how to capitalise on the shifting consumer landscape by accurately predicting what's ahead."
The IMC conference says with a documented 95% accuracy rate in forecasting everything from technology to food to coining cultural 'Trend Cocooning', Popcorn is a trusted advisor to the CEOs of The Fortune 500, varied government bodies and start-ups all over the world.
Dale Hefer, CEO of the IMC, says, "Faith has always been an iconic figure to me. I am so proud to welcome her to the Nedbank IMC."
The Nedbank IMC will be held at the Focus Rooms, Modderfontein, Johannesburg on Thursday, 19 September.
According to the conference, in-person tickets are sold out. Individuals can book their online tickets and join the in-person waiting list to upgrade if a space becomes available.
Virtual tickets are priced at R1 499 (excluding VAT).
For more information, visit: www.imcconference.com. You can also follow the IMC on Facebook, LinkedIn, X or Instagram.
*Image courtesy of contributor