Bernini has announced that its 'Audacity To Be' campaign encourages women to make the first move. The campaign aims to capture the essence of this in relatable everyday moments, showcasing South African women who take a chance and seize opportunities with authenticity and passion for life.
Bernini says that in 2024, the world celebrates a leap year in the annual calendar, and many cultures believe that it's a lucky time for women to shoot their shot.
Bernini has asked women, "Why should we wait for a leap year?"
According to the brand, its campaign encourages women to make their move no matter the year. The campaign highlights the moments in life that reward those who are audacious in romance and their careers. This is a call for women to own their worth and toast to having the guts to do so.
"What happens when you jump in with both feet, even while feeling fear or discomfort? Bernini is championing this spirit of audacity, urging Glowgetters to embrace their authentic selves in every aspect of their lives," says Paigon Prince, senior brand manager at Bernini at Heineken Beverages SA.
Bernini has invited women to step out of their comfort zones and take advantage of every opportunity that comes their way this leap year.
The brand concludes that becoming the most authentic version of yourself means living audaciously.
For more information, visit www.bernini.co.za. You can also follow Bernini on Facebook, X, or on Instagram.
*Image courtesy of contributor