The use of video marketing has become crucial to the success of any marketing strategy.

It involves creating visually appealing content that tells a story and promotes your brand, product, or service.

While this type of content is highly effective on social media, you can also share it through other channels, such as:

  • email campaigns 

  • websites, and 

  • webinars

Creating video content boosts your brand recognition and customer engagement — but this will only work if you do it right!

That's why Saads Abrahams from media update has put together five steps to help you create high-quality marketing videos.

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Looking for some more content marketing tips? Take a look at Short-form versus long-form content for marketing — in 300 words or less.

*Image courtesy of Canva

**Information sourced from Adobe