Eighty20's data and innovation enable organisations to enhance the view of their customer and then identify and size customer growth opportunities, while M&C Saatchi Group SA translates this insight into executable marketing strategy and priorities. GrowthMap's launch represents a powerful tool to unlock business growth with precision, says the duo. 

"As businesses battle economic headwinds accompanied by increased competition and crowded product categories, they must be precise in identifying real, sustainable growth opportunities," says M&C Saatchi Group's chief strategy officer Robert Grace.

"Knowing precisely where to position and invest marketing spend is critical, but the answer is not often clear. What we've realised is that getting to this answer requires a different approach and the coming together of very different skill sets," adds Grace. 

"Business leaders need to be able to answer this question: Where will growth come from, and how should we position ourselves to capitalise on it? To answer that question, they need to bridge the gap between data and strategy, and that is what GrowthMap does. It harnesses the power of data, analytics and marketing strategy to guide businesses towards untapped, sustainable growth. Think of it as your GPS to finding growth," says Grace. 

Grace adds that GrowthMap provides clarity, precision and practicality. "It shows businesses where to focus and how to capitalise on opportunities."

Eighty20's CEO Steve Burnstone says GrowthMap is transformative in how it shifts a business's approach to market analysis and strategy formulation.

"GrowthMap provides a comprehensive view of the market landscape, including market size, customer profiles and spending behaviours and a brand's imputed share of wallet right down to a customer level, empowering businesses with a clear understanding of where growth potential lies," adds Burnstone. 

Burnstone says, "As the leading provider of consumer insights and third-party data in the country, we have an accurate understanding of the market — in profile and, more importantly, in how valuable a particular audience is to you."

"We then layer an internal view using available first-party data a business holds to define the growth opportunity. Quite simply, this lens gives you the clearest understanding of who your current customer is, who your future customer should be and where value really lies," Burnstone says. 

According to M&C Saatchi Group SA and Eighty20, GrowthMap uses data science to overlay market insights and internal customer data. This approach provides businesses with unparalleled clarity and precision, helping them assess their brand and product positioning to identify and prioritise initiatives that promise the greatest returns.

GrowthMap has been designed to deliver a clear roadmap that outlines the steps required to achieve that growth, says the duo. GrowthMap enables businesses to use data-led insights to inform their innovation efforts, implement more precise targeting, retain and grow existing customers effectively and allocate media investments more accurately and effectively.

M&C Saatchi Group SA's CEO Jacques Burger concludes, "We're excited about this strategic partnership with Eighty20 and accelerating data-fueled solutions across the group. GrowthMap builds on the group's long-standing strategic credentials with an evolutionary approach that sees a broader mix of marketing and communication solutions coming together to drive more precise positioning."

For more information, visit www.mcsaatchigroup.co.za or www.eighty20.co.za. You can also follow M&C Saatchi Group South Africa on LinkedIn. 

*Image courtesy of contributor