This installment of the Effie dialogue series continues the thought-provoking discussions between leading industry voices on topics that have a material effect on the objective of delivering effective marketing communications campaigns, says Effie. 

The dialogue will examine how brands can strategically and effectively utilise influencer marketing within their overarching objectives of creating impactful and successful work, adds Effie. 

Moderated by Sibu Mabena, chief creative officer at Duma Collective, the panel includes:

  • Anele Nzimande-Maphanga, public relations lead at Unilever: beauty, wellbeing and personal care
  • Jolene Roelofse, founder of Fluence Africa
  • Ryan Sauer, CEO at Redwood Analytics
  • Deshnie Govender, head of TikTok for sub-Saharan Africa, and
  • Ofentse Primo9teen Baloyi, a South African macro influencer.

Anwar Japie, Effie South Africa committee chair, says, "Our discussions are crucial for dissecting and enhancing marketing effectiveness. This particular session on influencer marketing aims to deepen our understanding of how to strategically deploy influencer campaigns for genuine engagement and measurable results."

"I strongly encourage everyone involved in marketing and communications to attend. Engaging in these conversations is essential not just for gaining insights but also for actively shaping the future of our industry," Japie adds. 

Following the panel discussion, an interactive Q&A session will allow attendees to engage directly with the panel members, adding an additional layer to what is certainly going to be an insights-rich discussion.

This dialogue is part of Effie South Africa's highly informative series that aims to explore and define effective marketing practices, and also allow for an open and honest discussion around industry best practices in delivering ideas that work, says Effie. 

There is no cost to attend; however space is limited. Individuals are encouraged by Effie to RSVP to [email protected] no later than Tuesday, 20 August to confirm their attendance.

Event Details include:

  • Location: Discovery Group HQ, 1 Discovery Place, Sandton
  • Date: Thursday, 22 August
  • Time: 15:00 to 17:30

The Effie Awards South Africa concludes that it is hosted by the ACA and proudly sponsored by:

  • Nedbank
  • GIB Insurance
  • SAB
  • Investec
  • PepsiCo, and
  • Unilever. 

For more information, visit www.effieawards.co.za or www.acasa.co.za. You can also follow Effie Awards South Africa on Facebook, X, or on Instagram. 

*Image courtesy of contributor