According to the group, Lessing's career is marked by groundbreaking awards and a deep-rooted passion for creative excellence, positioning him as a key addition to the agency's leadership team as the company continues its mission to deliver purpose-driven, shared value solutions for clients and communities alike.

The group adds that Lessing's journey in the creative industry began with his studies in Graphic Design at The Johannesburg Art Foundation. From the very outset of his career, Lessing displayed a keen eye for detail and an intrinsic ability to blend art with strategic thinking.

But it was his time at TBWA Hunt Lascaris that truly defined his career, adds the group. Under the mentorship of industry giants like John Hunt and Tony Granger, Gareth honed his skills and developed a creative vision that would later drive the success of some of South Africa's most iconic campaigns. His work earned him numerous local and international awards.

Lessing says, "Joining at this moment feels both exhilarating and timely. The creative industry is at a crossroads, with the advent of AI and other technological advancements reshaping how we think and work."

"My journey has always been about pushing the boundaries of creativity while staying true to the core principles of effective communication and cultural relevance. I see an incredible opportunity to collaborate with a team that shares my passion for creativity and innovation," adds Lessing.

"Together, we will navigate this evolving landscape, leveraging our collective talents to solve complex business challenges in ways that resonate deeply with audiences. I am particularly excited about fostering an environment where creativity thrives, underpinned by a culture that values both excellence and humanity," Lessings says. 

"It's not just about the work we create; it's about the impact we make and the legacy we leave," adds Lessing.

Musa Kalenga, chief executive officer at Brave Group, says, "Gareth's appointment marks a significant milestone for the agency. We are at a point where the intersection of creativity, technology and purpose is more critical than ever. His understanding of this intersection, coupled with his impressive track record of delivering award-winning work, makes him the perfect fit for our vision of shared value."

"At Brave, we believe in creating work that not only meets the business objectives of our clients but also contributes positively to society. Lessing's passion for innovation, his commitment to nurturing talent and his ability to inspire those around him align perfectly with this vision," adds Kalenga.

"I am confident that under his creative leadership, the entire Brave Group will continue to set new benchmarks in the industry, delivering work that is not only creatively brilliant but also socially impactful," Kalenga says. 

According to the group, Lessing's appointment is more than just a new chapter for Brave Group and its House of Brave Agency; it is a statement of intent. As the company continues to evolve, Lessing's leadership will be crucial in driving its creative direction, ensuring that the agency not only keeps pace with the changing industry but also leads it.

The group concludes that, with a focus on fostering a culture of excellence, collaboration and purpose, Lessing is poised to contribute significantly to the company's shared value vision, helping Brave Group and its clients to thrive in an increasingly complex and dynamic world.

For more information, visit www.bravegroupco.com. You can also follow Brave Group on LinkedIn.

*Image courtesy of contributor