Moagi Bodibe, managing director and marketing practice lead for Accenture Song, Africa, says, "These accolades are recognition of the great work we are doing with our clients and the dedication of the teams involved."

"We obsess about customer needs and use this as a compass to fuse creative ideas with technology and digital innovation to create real change. We are extremely proud to be acknowledged for the exceptional results we've achieved, showcasing our ability to adapt and innovate in rapidly changing times," adds Bodibe.

Accenture Song won in 10 categories with work spanning the tourism, retail and automotive sectors, demonstrating the depth and breadth of its expertise in digital and social marketing, says the group. 

The wins included the following:   
 
Made in the Cape Market, a campaign for Wesgro — the agency responsible for trade, tourism and investment in the Western Cape — won six awards.

These were Gold for Digital Installations & Activations and Silver awards in the:

  • Platform Innovation
  • Customer Experience Design
  • Virtual Reality, and
  • Augmented Reality and Craft – Interactive Design categories.

It also won a Bronze for Mobile Campaign. 

The work showcased creative storytelling in retail through a combination of physical design and AR animations.

Danni Pinch, executive creative director for Accenture Song, Africa, says, "Wesgro has continually pushed the boundaries of creative marketing, and this project was no exception. Made in the Cape Market blended physical and augmented reality design to allow us to bring an innovative storytelling layer into the retail experience." 

'Starlight Adventures in the Cape Karoo', another campaign for Wesgro, won two Bronze awards in the Game and Craft – Strategy categories.

According to the group, the insight for this work was based on research that 71% of children and tweens make the decision of where their family should go on holiday.

Gregory Booysen, creative group lead for Accenture Song, Africa, says, "What a fantastic example of the innovative work we love to do — work that feels like play. Crafting one of the largest games on Roblox required a team with immense skill and ambition. Congratulations to you all, you incredibly talented bunch."

'GAME', for Game, Africa's largest discount retailer, won a Silver award for Platform Innovation and a Bronze for Craft – Interactive Design.  

Danni Pinch, executive creative director for Accenture Song, Africa, says, "The Game 'GAME' was a great opportunity to flex our creative muscles in Roblox and gaming. This project has proven how the right experience in gaming can drive measurable business results for South African brands."

For Engen, Accenture Song won Silver in the Craft - Social Media Community Management and Social Communities categories.

According to the group, this work focussed on growing the brand's online community.

Tennessee Barber, art director for Accenture Song, Africa, says, "We are thrilled to take home an award for our client, Engen. It's special to the team because we all worked to build this community and show that content-first creativity on social media is effective."

"Our client Engen trusted and invested in a best-practice social approach, which made our community thrive and set a new bar for quality engagement on our channels," adds Barber.

"We believe the path to growth for organisations is through reimagining experiences that can make lives better.  At Accenture Song, we have a relentless dedication to working together with clients to reinvent the way customers experience them and to bring this to life through creativity and innovation," concludes Bodibe.  

For more information, visit www.accenture.com. 

*Image courtesy of the Bookmark Awards