Clockwork has announced that its 'Drunk Drivers Stay for Free' with Aware.org has won every category that it was entered into at the 2024 IAB SA Bookmark Awards. The agency won a total of nine awards, including one Silver and eight Bronze Pixels.
Razia Pillay, CEO of IAB South Africa, says, "The IAB SA Bookmark Awards reflect the changes taking place in the industry. The IAB SA's long-term vision is the 2030 customer, and that is being shaped now. AI is playing a role here."
The Pixels won for Aware.Org include the following:
- Silver in Native Advertising
- Bronze in Display Advertising
- Bronze in Innovative Use of Media Planning
- Bronze in Channel Innovation
- Bronze in Interactive Mixed Media
- Bronze in Integrated Mixed Media Campaign
- Bronze in Breakthrough on a Budget
- Bronze in Excellence in Craft: Marketing Copywriting, and
- Bronze in Excellence in Craft: Strategy.
Dustin Carr, managing director brand and performance of Clockwork, says, "Seeing our team's dedication recognised by industry experts is rewarding. Winning nine awards for the Aware.Org campaign reflects the high standard of our work and our commitment to excellence."
Chief creative officer Jacques Shalom concludes, "Super chuffed for the team that all the hard work paid off — and to be recognised by some of the best minds in the industry."
For more information, visit www.clockworkmedia.co.za. You can also follow Clockwork on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of LinkedIn