The festival says that it will present the brand-new B2B group in the Creative Business Excellence Section, offering businesses new opportunities to showcase their success in tackling the fast-changing industry challenges.
According to Golden Drum, the categories in this group encompass a range of B2B-focussed initiatives, such as B2B Brand Re:Fresh and B2B Storytelling. Individuals are encouraged to see all competition novelties here.
All entrants are invited by the festival to participate in its Game Changer group, which is intended for campaigns that challenge traditional ways of advertising. This is the only group in the main competition that is open to entrants worldwide.
Golden Drum says that agencies, advertisers, clients, design / production houses, media companies and other creatives from 42 countries are invited to enter their works in six diverse sections:
- One-Channel Drum
- Omni-Channel Drum
- Craft Drum
- Creative Media Excellence Drum
- Creative Business Excellence Drum, and
- a special All Juries Section.
Golden Drum says that it is included in the WARC Creative Rankings and, from 2024, will also be included in The Drum World Creative Rankings.
The Golden Drum Festival Programme
The Golden Drum Festival is returning to its roots in the picturesque city of Portorož, Slovenia, where the first festival took place three decades ago. As Golden Drum celebrates its 30th anniversary, this year's programme promises to be truly special, offering a rich blend of educational lectures, thought-provoking sessions and networking opportunities, says the festival.
The stage will feature world-class experts, ensuring attendees ample opportunity for learning and inspiration, adds the festival.
On Thursday, 10 October, attendees will be able to attend a series of Festival Sessions. The sessions will feature a distinguished line-up of speakers and jury presidents, each sharing their expertise across the spectrum of creativity, says Golden Drum.
The highlight of the festival will be the highly anticipated Golden Drum Awards Show, presented by Mastercard, followed by a grand finale at The Golden Star Party at Caffe Teater, Piran, offering the perfect opportunity to celebrate creativity and conclude the festival in a lively atmosphere, says the festival.
Preliminary Programme
According to the Golden Drum, the preliminary speaker line-up includes the following:
The Golden Drum stage will host the head of creative performance at Aleph Group and co-founder of The C School, Aidis Dalikas, who will tackle the key issues facing agencies today, including score creep and talent drain, and discuss how valuing people and partnerships offers a true solution.
Adam Kerj, chief creative officer at Accenture Song Europe and our Creative Business Excellence jury president will celebrate creativity as a transformative force behind all ground-breaking ideas and show how human ingenuity plays a vital role in today’s rapidly evolving technological landscape.
Kentaro Kimura, the international chief creative officer and corporate officer at Hakuhodo, founder of Hakuhodo Kettle, and Omni-Channel jury president will address the complexities of modern problems clients and society face. In his session, he will present how innovative global solutions can be inspired by exploring local cultures.
Pum Lefebure, the co-founder and chief creative officer at Design Army and Craft Drum jury president will explore the designer's profound power to unite, communicate and inspire action. Her session, 'Design for Impact and Action,' will showcase how creative endeavours can leave a lasting impact on communities and serve as catalyst for positive change.
Janet Levine, global head of invention at Mindshare and Creative Media Excellence jury president, will take us to Media Utopia. By envisioning the future of media and marketing across various Utopian Lands, she will present strategic changes that marketers can adopt to future-proof their businesses amid pressing industry challenges.
Malcolm Poynton, global chief creative officer and president creative of Cheil Worldwide, will share new psychological findings showing that emotive creativity drives greater success, revealing unexpected insights about brand perception and advertising effectiveness.
Jay Richards, CEO of Imagen Insights will delve into the significant shifts in consumer behaviour represented by Gen Alpha and their implications for brands and agencies.
Katie Sterling, advisory director at WARC, will focus on the power of creativity and consistency in advertising. She will reveal why ambitious goals often fall short and address how to successfully balance a consistent strategy with fresh execution.
Riku Vassinen, CEO of Hasan & Partners will challenge the industry's fixation with an overreaching brand purpose that has led to a loss of focus, and instead, unveil the most sustainable ways to build enduring brands by integrating creativity and humour into the approach.
Guy Wieynk, the global CEO of AnalogFolk Group and One-Channel Drum jury president, will illuminate the vibrant creative melting pot of Eastern Europe. In his talk titled 'Unveiling Creativity: Embracing Diversity in Eastern Europe,' Guy will underscore the significance of inclusivity in the arts in shaping a brighter future.
The Golden Drum adds that more speakers will be announced later.
Young Drummers Competition
All young creatives under 30 worldwide are invited to put their skills to the test by participating in the Young Drummers Competition 2024, an annual event held in collaboration with the Slovenian Tourist Board, says the festival.
This year's brief, titled 'You can't spell Slovenia without love and that is why you must love it', is looking for the most creative poster idea, says Golden Drum.
The winner of the competition will receive a €1 000 monetary prize and a free delegate pass to attend the 30th Golden Drum Festival. All shortlisted authors will receive a complimentary pass for the festival, adds the festival.
Golden Drum concludes that the deadline to submit entries into the Young Drummers Competition is Monday, 9 September 2024.
For more information, visit www.goldendrum.com. You can also follow Golden Drum on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor