The conference is taking place in Johannesburg and virtually on Thursday, 19 September.

As part of this partnership, the Nedbank IMC and MTN Pulse invite all aspiring marketers under the age of 25 to participate in a competition where they could win tickets to the conference and R2 000 cash.

Participants are encouraged to create and share a one-minute video on social media, highlighting a marketing campaign or advertisement that has stood out for them. This initiative is designed to discover and celebrate fresh marketing talent while also providing valuable exposure and experience, says the IMC.

How to Participate

According to the IMC, individuals can participate through the following steps: 

1. Create a one-minute video
Record a video showcasing your understanding and insights into marketing campaigns and ads. It could be your memories of old advertisements, or campaigns that blow your mind — be creative, informative and engaging.

2. Share on social media
Post your video on social media platforms with the hashtags #MTNPulseYouthChallenge, #NedbankIMC2024 and #ChallengeLearnLead.

3. Tag and mention
Ensure you tag @MTNPulse and @NedbankIMCConference in your post to enter the competition.

4. Engage and win
The three most compelling videos will be selected, and the best will receive R2 000 cash and two exclusive in-person passes to the Nedbank IMC Conference, where they can network with industry leaders and gain invaluable insights. 

The Nedbank IMC, renowned for its focus on innovative marketing strategies and trends, provides an ideal platform for young marketers to connect with professionals and gain industry knowledge. MTN Pulse's partnership with this event underscores its commitment to nurturing the next generation of marketing talent, says the IMC.

"We are excited to partner with the Nedbank IMC and offer MTN Pulse customers a chance to showcase their marketing skills," says Kholofelo Magagane, acting general manager for brand and marketing at MTN SA. "This initiative reflects our dedication to empowering young talent and supporting their growth in the marketing industry."

The IMC says that the competition is open to all marketers under the age of 25. If the winner is a MTN Pulse customer, an extra R1 000 will be awarded. Entries close on Friday, 13 September and will be evaluated based on their creativity, knowledge and presentation.

The winner will be announced on Monday, 16 September and their video featured at the Nedbank IMC Conference and on MTN Pulse and Nedbank IMC social media channels, says the conference.

The Nedbank IMC is presented: 

  • in association with MASA
  • in collaboration with the ACA
  • in partnership with the DMASA, and 
  • is endorsed by the IAB.

The 2024 theme is 'Challenge Yourself. Keep Learning. Keep Leading' and is relevant to anyone in the business of communication, says the conference.

The Nedbank IMC concludes that the conference will be held at the Focus Rooms, Modderfontein Johannesburg on Thursday, 19 September. In-person tickets are sold out. Therefore, individuals are encouraged to book online tickets and join the in-person waiting list to upgrade if a space becomes available. 

For more information, visit www.imcconference.com. You can also follow the Nedbank IMC on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor