dentsu has encouraged listeners to join host Graham Deneys, chief strategy officer of dentsu media brands, as he engages in a thought-provoking conversation with two distinguished guests:

David Bassett, co-founder and chief analytics officer at Lumen, a global authority on attention economics
According to the podcast, Bassett brings a wealth of knowledge on how attention metrics have evolved and the impact of eye-tracking technology on measuring real engagement. 

Michelle Randall, a dynamic force in media and marketing at Heed
The podcast adds that Randall is known for her unashamed passion for media strategies. Randall will explore the role of creativity and platform synergy in driving attention.

The podcast says that in this episode, listeners will discover: 

The Evolution of Attention Economics
Listeners will be exposed to the origins of attention economics, and how advancements in technology have transformed the way we measure and understand engagement, according to dentsu.

Real-World Applications
The podcast says that the episode will highlight the practical implications of attention metrics, including how they affect media planning and advertising effectiveness. 

Creative and Platform Synergy
According to dentsu, the episode will explore the delicate balance between high and low attention environments and the role creativity plays in maximizing engagement. 

New Metrics for Success
Listeners will gain insights into emerging metrics like Attentive CPM and how they provide a more nuanced view of advertising performance, the podcast adds. 

According to dentsu, the episode provides invaluable insights for marketers, advertisers and anyone interested in the future of media engagement.

By understanding attention economics, you can make more informed decisions that drive better outcomes for your campaigns, dentsu concludes. 

Individuals are encouraged to listen to the podcast episode here. 

For more information, visit www.dentsu.com. You can also follow dentsu on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of Facebook