dentsu X has announced that it has appointed Marcel Swain as Managing Director for South Africa, a strategic move to drive the agency's expansion across the continent.
With over 20 years of experience in global marketing and innovation, dentsu X says that Swain brings extensive expertise in brand transformation, product innovation and strategic growth.
Roxana Ravjee, CEO of dentsu South Africa, says, "Marcel's appointment marks an exciting new chapter for dentsu X. His passion for innovation and expertise in crafting compelling brand narratives align perfectly with our mission to redefine consumer experiences. With Marcel at the helm, we are poised to push the boundaries of engagement and deliver impactful results for brands across the region."
Swain's appointment comes at a pivotal moment for dentsu X, following its expansion into South Africa. The agency says it is set to lead creator-led campaigns and marketing initiatives, blending global expertise with local insights.
Speaking about his new role, Swain says, "dentsu X's commitment to innovation and integration aligns perfectly with my passion for creating experiences that truly go beyond. I'm excited to join the team and fuse media, tech, data and content to develop world-class experiences that resonate. I'm an advocate for fostering collaboration between people and businesses, so that we can deliver breakthrough and sustainable initiatives that leave a lasting impact."
Swain's appointment underscores the agency's commitment to reimagining brand engagement — going beyond media, expectations and borders, dentsu X concludes.
For more information, visit www.dxglobal.com. You can also follow dentsu X on LinkedIn.
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