GTP says this announcement positions it as the strategic destination promoter for the region, charged with capturing and sharing the pulse of Bellville, its people, places and possibilities, with global audiences.

Now in its second year, the City of Cape Town's Content Partnership Programme is redefining destination marketing in Cape Town. Rather than pushing out centrally produced campaigns, the city is empowering a diverse network of trusted partners to share real, homegrown stories. These are then amplified through highly targeted digital campaigns across international markets, says GTP. 

This year, Bellville joins that network and GTP says it will be at the forefront — showcasing the dynamic life of the city's second largest Cape Town metropolitan node to local and international visitors and investors.

"Bellville is more than just a place you pass through, it's a place you arrive in," says Warren Hewitt, CEO of GTP. "It's alive with movement, ambition and culture — ripe with opportunity. This partnership is our chance to share the true spirit of Bellville as a place where ideas take shape, futures are built and people connect."

Telling Bellville's Story to the World

"Bellville is more than a city, and it's on the move, powered by people with purpose. What makes it exciting is not just its infrastructure, but its people — entrepreneurs, students, artists and families, who all shape their own futures here. GTP gets to share Bellville's essence and opportunities with the world," adds Hewitt.

As part of the programme, GTP says it will share quarterly content including photos, videos and written pieces that highlight Bellville's unique offerings. This content will be amplified globally via paid campaigns across platforms like Facebook and Instagram, targeting specific international markets by interest, language and location.

But the partnership goes beyond content alone. GTP says it will regularly host other members of the content network, offering immersive experiences that open a window into the heart of Bellville. These visits are designed to build stronger relationships, inspire collaboration and spark new, authentic narratives, often captured spontaneously by those on the ground.

GTP says this aligns with its evolving identity, centred on creating better places for people. Rather than a traditional top-down model of area promotion, GTP's approach is human-first, amplifying real voices, real work and real change.

Looking Ahead

GTP concludes that having GTP as the city's content partner for Bellville forms part of a broader effort to unlock Bellville's potential as a thriving secondary city, not just for Cape Town, but for South Africa and beyond. Bellville's time is now, and the world is invited to watch, listen and be part of the story.

For more information, visit www.gtp.org.za. 

*Image courtesy of contributor